However, the U.S. headquarters of this sacrifice profits in expansion mode is not satisfied. In April 2007, ghd straighteners to adjust the management of China, Chinese in Canada, the former Ports, senior vice president as president and chief operating officer of GHD Asia, to take over the work of Lu management GHD retail and sourcing operations in Asia, Lu retained only the virtual level of vice president and district chairman.
Since then, GHD IV salon styler's development strategy in accordance with U.S. headquarters idea to shop the volume and speed is no longer important, and the pursuit becomes more important than the opponent of a higher quality of operations. The first is to suspend merger talks, including the acquisition of five-star remaining 49 % stake in the negotiations was terminated, GHD focus on Shanghai opened the store on its own GHD brand in China,http://au.ghdstraighteneraustraliax.net/ namely Shanghai Park store.
However, progress in China's own brand strategy, ghd hair straightener negative, its two stores in Shanghai and Park business district has not obtained the approval of the Commerce Department; Park store opened in the New Year's plan had to be postponed. GHD began to have a unified visual identity. Ministry of Commerce and the Ministry of Finance January 21 joint below, enable GHD identity, and request the pilot product must be manufactured after February 1, with the logo, February 5 sales before stores to complete the production of signage and promotional materials.
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