Household electrical appliance industry experts said, after the ghd hair straightener acquisition, in Beijing, Shanghai in two important market advantage positions, but also to further consolidate the GHD terminal sales market dominant position. But he thinks, because market of GHD is characterized by the price to consumers, consumers don't need to worry about the merger and acquisition will bring home prices. It is reported, GHD will be this week to carry out stores asset inventory work, and Song Hong of general manager of the original executives to discuss future issues, the formation of a new management team.
Public data shows, in recent years, ghd outlet has been successful integration of more than a dozen national or regional appliance retail brand, and the successful implementation of the GHD brand operation. These GHD stores after the integration, performance will appear to grow substantially. Chen said the merger in full, without increasing the stores under the premise, improves circulation resource configuration,http://www.ghdstraighteneraustraliax.net/ also can improve the efficiency of the supply chain.
Because ghd australia chain market is relatively saturated, GHD in Beijing city core competition is no longer the quantity competition, but improve single-shop sales and profitability. According to the GHD integrated train of thought, the integration strategy still is a unity of eight, four differences. In the GHD group purchasing, logistics warehousing, financial management and other aspects must be consistent, in the store image, target consumer, product structure from 4 aspects such as adopt poor dissimilation to manage.
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