cheap nike free and Adidas face of this stiff competition in the domestic brand full premise of the second and third tier market consumer education, getting ready to launch mid-priced products, which will have brands such as Nike, Anta a strong impact. In contrast, Nike positioning is awkward, hovering between the international high-end low-end brands and domestic, and the strategic positioning of long-term look wavering. Only by constantly looking for specialized market segments, Nike will it be possible to find an opportunity.
Nike Air Max 2012 2011 Annual Report shows that Nike operating income last year of about 8.929 billion yuan, down 5.80%; net profit of 385.8 million yuan, down 65%. In contrast, Anta, special steps, 361O and Olympic equivalent industry competitor's net profit was 1.73 billion yuan, 966 million yuan, 1.133 billion yuan, 7.8 billion, Nike matched with ANTA in revenue, ranking first, but net profit is much lower than other companies in the local five strong competitions brutally bottom.
July 10, nike air max 180 official confirmed the departure of CEO Zhang Zhiyong. Nike has repeatedly media stressed that the announcement Zhang Zhiyong, and the Board's unanimous decision. The face of the confirmation of the media, Nike told reporters denied Zhang Zhiyong, because of strategic mistakes and say the usual suspects,http://www.cheapnikeshoes4au.com/ but that does not conceal Zhang Zhiyong previous mistakes, the industry is generally viewed Zhang Zhiyong in error before bill.
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